In homes across South Africa, birthdays and milestones are often marked with toys, clothes, or gadgets. These items may be appreciated in the moment, but they rarely offer lasting value. What if these well-intended gifts were instead transformed into something far more meaningful?
With Squirrel Away, investment gifting is emerging as a new and powerful alternative. This modern approach focuses on building a child’s future rather than adding to clutter. By contributing to a child’s savings or investment account, families are able to replace short-term gifts with long-term growth.
Why choose investment gifting?
Rather than gifting a toy that may break within weeks, a small investment into a child’s fund can compound over years. With time and consistency, even modest contributions can lay the groundwork for future education, home ownership, or entrepreneurial dreams.
This type of gifting doesn’t just benefit the child financially. It also sets the tone for financial empowerment early in life. When children associate birthdays and celebrations with long-term support, they begin to understand the power of saving and investing from an early age.
The process is also seamless. Squirrel Away simplifies the experience so that any parent, grandparent, or godparent can contribute. Givers simply choose a goal, select an amount, and send a personalised message. The platform handles the rest.
Importantly, the spirit of celebration is not lost. Parents often report that these digital gifts feel more thoughtful and emotional than traditional presents. Knowing that each celebration contributes to something bigger brings a deeper sense of purpose.
Over time, this collective giving builds real community wealth.
Friends and family pool their efforts to create a financial safety net. In doing so, they offer children more than a gift. They offer possibility.
Squirrel Away is proud to be part of this cultural shift. In a world filled with noise, gifting with intention has never been more powerful. Start your first investment gift today and give a child something they’ll never outgrow.