July is National Savings Month and it’s the perfect time to shift how we think about money, value, and the future. At Squirrel Away, we believe saving doesn’t need to start with a spreadsheet or a lecture, it’s not about complicated investments either. It’s really simple!
Savings can start with a small, meaningful gift. Something as simple as R100 gifted into a child’s investment wallet can begin a lifelong habit of financial confidence.
While many South Africans are feeling the pinch of rising costs, it’s never been more important to empower the next generation with tools that encourage long-term thinking. That’s where our app comes in, and how we’re changing the culture of gifting and investments.
Squirrel Away is South Africa’s first investment gifting app built to help parents, family members, and friends contribute to a child’s financial future, one meaningful, in-app gift at a time.
Here’s why it matters this Savings Month:
- It reframes saving as an act of love, turning once-off gifts into lasting value. Instead of toys, your money grows through the power of compound interest, building a future that keeps giving.”
- It builds consistency through community. When aunties, uncles and godparents all contribute, a child doesn’t just receive money, they feel supported by a village that believes in their future. The child learns that saving is a shared, supported value. You’re creating wealth through mindful gifting, love in every deposit.
- It grows as they grow. Contributions are placed in trusted investment portfolios (tailored to long-term goals), giving children a real head start by the time they finish school or reach their next big milestone in life.
Whether you’re a new parent or a generous gogo, the message is the same: You don’t have to be a millionaire to build a legacy. You just have to start!
This Savings Month, take the first step towards building a legacy. Download the Squirrel Away app and experience a simpler, smarter way to give. No queues, and no paperwork, just seamless, secure digital gifting that turns your love into long-term wealth. Invest in someone’s tomorrow, today.
A better South Africa begins with habits that begin at home. Start a new tradition of wealth-building. Download the Squirrel Away app. Give the gift of growth. Save with purpose. Invest in their future, today.