Money habits are formed early. By the time a child reaches adulthood, their basic attitudes toward saving and spending have already taken root. That’s why starting conversations about money from day one is essential.
Squirrel Away offers a simple way to turn every gift into a financial lesson. Through investment gifting, children begin to understand that money is not just for buying — it is for building.
When a child receives a digital contribution toward a long-term goal, parents can use that opportunity to introduce core financial principles. These moments teach the value of planning, patience, and prioritising the future.
It doesn’t require complicated tools. Weekly auto-saves of R10 or small contributions from relatives build consistency. The Squirrel Away platform makes it easy for children to track their progress, understand how goals grow, and see the power of regular investment.
Parents play a central role in modelling behaviour. By using Squirrel Away in front of their children, discussing why contributions are made, and celebrating milestones, they show that money is a tool — not a taboo.
Financial literacy also builds confidence. Children who grow up understanding their finances are more likely to manage them responsibly later. They are less likely to fall into debt traps and more likely to make informed decisions.
In a country where financial education is still not universally taught, early exposure is critical. Squirrel Away makes it possible for all families to teach strong money values — no financial background required.
Start investing with your child today. Make every celebration a chance to learn and grow.