Investing in Your Child’s Future with Squirrel Away

As a parent, ensuring your child has a solid financial foundation is one of the most impactful gifts you can give. With education costs in South Africa rising by an average of 6% annually, housing prices climbing, and overall living expenses increasing, proactive planning is no longer optional—it’s essential.

That’s where Squirrel Away comes in, offering a simple, innovative way to turn everyday gifting into long-term financial empowerment. Here’s how you can start investing wisely in your child’s future.

Start Early: The Power of Compound Growth

Time is your greatest ally when it comes to investing. Starting early allows your investments to grow exponentially through compound interest. For example, investing R5,000 when your child is born, with an average annual return of 7%, could grow to over R18,000 by the time they turn 18. Squirrel Away makes it easy to start early, even with small contributions. Each gift, no matter the size, compounds over time to create meaningful financial security.

Set Clear Financial Goals

Planning for your child’s future starts with understanding your objectives. Ask yourself:

What milestones do I want to support? Education? Buying their first home?
How much can I contribute monthly or annually?
What are my long-term expectations for these investments?

With Squirrel Away, you can align every financial goal with your child’s future needs, whether it’s education, a first car, or entrepreneurial dreams.

Savings vs. Investments: What’s Best for Your Goals?

Squirrel Away bridges the gap between traditional savings and modern investment accounts, making it easier for families to grow their contributions. Here’s how each works:

Savings Accounts: Great for short-term goals but offer minimal growth due to low interest rates.
Investment Portfolios: Higher potential returns over the long term, perfect for education funds or generational wealth building.

Our app offers curated investment options, ensuring your contributions grow while being accessible when needed.

Fostering Financial Literacy for Your Child

Financial education is as critical as financial planning. Squirrel Away not only helps you invest but also provides tools to teach your child about money management.

Encourage saving: Set up a small account for your child to track savings.
Discuss investments: Involve them in understanding how contributions grow over time.
Teach responsibility: Show them how financial habits today impact tomorrow.

These lessons will instill confidence and independence, preparing your child for financial decision-making as they grow.

Review and Adapt Your Investments

As your child gets older, their financial needs—and your investment strategy—will evolve. Squirrel Away helps you regularly review and adjust your portfolio to align with milestones, from school fees to university applications and beyond.

By reducing risk as key goals approach, you can safeguard your gains and ensure funds are available when needed.

Why Squirrel Away is the Perfect Partner

Squirrel Away is more than an app—it’s a platform designed to transform the way families think about investing for the future.

Ease of Use: No minimum deposits and intuitive features make starting simple.
Generational Impact: Every contribution builds not just financial security, but a legacy of smart, impactful decisions.
Community Focus: Investments don’t just grow for your child—they help strengthen the local economy.

Start Building a Brighter Future Today

With Squirrel Away, investing in your child’s future is easier than ever. Each contribution creates a pathway for their dreams, whether it’s university, a home, or their first business venture.

Take the first step today and watch your child’s future flourish. Together, let’s make every gift count—because the best time to invest in your child’s tomorrow is now.