ABOUT US
OUR VISON & OUR MISSION
Our Mission
To onboard South African families to the platform within three years, breaking barriers to financial access by making investment gifting simple, accessible, and impactful.
Financial Inclusion
Our mission at Squirrel Away is to empower families and communities by providing a simple, intuitive, technology-driven platform that transforms traditional gifting into meaningful investments—fostering financial resilience, education, and lasting impact for future generations.
Our Vision
Our vision at Squirrel Away is to ignite a culture of meaningful giving, where every gift plants the seeds of financial empowerment, knowledge, and enduring impact for generations to come.
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EARLY INVESTING FOR
A BETTER TOMORROW
Early investing through gifting is a powerful way to set children on the path to financial security. By transforming traditional presents into meaningful contributions, you’re not just celebrating today—you’re planting seeds for their future. With tools like Squirrel Away, every gift becomes an investment that grows over time, thanks to the power of compound interest. Starting early allows contributions to accumulate steadily, creating a significant financial foundation by the time they reach adulthood. This approach not only provides for their future needs, such as education or a first home, but also instills the value of saving and investing, fostering lifelong financial empowerment.
CHANGE THE WAY YOU INVEST
Squirrel Away is transforming investing by blending cultural relevance, collaborative gifting, and goal-oriented financial planning. By focusing on meaningful milestones and shared achievements, we make investing more impactful and relationship-driven. Through real-life stories and innovative tools, Squirrel Away empowers families to build financial confidence and lasting community success.
FOUNDER STORIES
Squirrel Away is more than just an app—it’s a mission to redefine how families think about gifting and investing. Inspired by Founder Sibongile ‘Sibo’ Maputla’s journey of resilience and her passion for financial empowerment, the platform combines cultural relevance with innovative tools to create generational wealth. Discover the story behind Squirrel Away and how it’s transforming lives through thoughtful, impactful investments.
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